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FKG
Brand Identity & Visual System
A complete renewal of FKG's previous, outdated visual appearance. I developed a comprehensive identity system from the new logo that can be consistently applied across the brand's various production and usage environments.
In addition to the technological and color variations of the logo, I designed applications for use on vehicles, machinery, textiles, signs, and printed surfaces. I summarized the typographic and graphic system and its rules of use in a visual identity manual.
The collaboration later extended to additional corporate identity materials: business cards, letterheads, email signatures, promotional products, publications, and site signs were produced.
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