Visual concepts
and graphic design
I have been working on the visual appearance of brands for over twenty years. My work ranges from the initial concept to the implementation of graphic materials for various surfaces.
A defining part of my career was more than a decade spent at Tisza Shoes. Through a variety of tasks for a single brand, I experienced what it means to consistently shape a visual appearance over the long term, even with changing needs and surfaces.
Since then, I have been working for brands operating in various fields. I am involved in developing new looks, further developing existing materials, and implementing specific graphics.
I think systematically.
I rarely see a graphic design task as a stand-alone image or interface. The message, the character of the brand, the method of use, and the technical requirements all determine what solution can work well.
When creating multiple materials, I also consider how they will relate to each other. I treat proportions, hierarchy, typography, imagery, and recurring details as part of a system. My goal is for each element to stand on its own and together create a consistent look.
For an existing identity, finished graphics, or AI-generated source material, I first examine what is worth keeping. Building on this, I improve the proportions, clarify the visual hierarchy, and develop a solution that fits the use.
This is how we work together
I understand the task. We will discuss what the material should communicate, who it is for, where it will appear, and what existing elements or requirements it should relate to.
I create the visual direction. I develop the proposed solution considering the task as a whole. I show not only how it would look, but also what considerations are behind the design decisions.
I create the necessary graphics. I carry the approved direction across the various surfaces and prepare the materials in a form appropriate for the actual use.
Implementation is also part of the design
I don't stop at recognizing what's not working or suggesting how it could be better. As a graphic designer, I develop and create the solution myself.
This could be a new visual system, digital advertising material, social media graphics, animated HTML banners, web design, or print materials. The interfaces and formats may change, but the idea and details behind them should remain consistent.
If you need a new visual direction, a further development of an existing material, or a specific graphic implementation, let's talk.
