Jas M.B. London
Product Design, Art Direction & Digital Brand Development
Product and visual development related to the premium repositioning of Jas M.B. London. In the design process of the 23-piece bag collection, I worked on the development of form variations, material and color combinations, and functional details.
In addition to product development, the project also included the visual and structural design of the webshop, social media content, advertisements, and videos emphasizing artisanal production.
After the collection was launched, the bags were available in several premium stores, including KaDeWe in Berlin and Rinascente in Milan. At the latter, the brand was given one of the prominent street windows, where I was involved in the visual concept, decoration and layout.
