Texaco / Prista Oil
Campaign, Promotional & Brand Adaptation Design
During the work for Prista Oil, I worked on online and offline graphic materials related to the Hungarian communication of the Texaco, Delo and Havoline brands. The tasks ranged from seasonal promotional campaigns and social media content, through catalogs, newsletters and stickers, to roll-ups, banners, flags and various promotional products.
A significant part of the work involved the local adaptation of international brand identity systems: reworking, retouching and recomposing existing visual materials in Hungarian, and if necessary, creating completely new campaign visuals. In the case of clothing and promotional products, the task also included the development of branding and visual designs necessary for production.
Recent projects have included event campaigns where AI was used as a visual concept and image source. I designed the composition, typography, information hierarchy, layout and branding of the final campaign materials, aligned with Texaco's brand guidelines and client intent.
