Tisza
Brand, Product & Visual Design
I joined Tisza in the early days of the brand's relaunch. Initially, I worked on graphic materials, but gradually I was given a greater role in product design and shaping the brand's visual world. Over the years, my responsibilities have expanded from shoe, clothing and bag designs to campaign and brand identity applications.
From the second half of the 2000s, I was increasingly responsible for product development, and from 2011 onwards, I participated in almost the entire creative and product-side process of the brand's operations: from design and material selection, through supplier negotiations, professional exhibitions and production control, to the visual appearance of the collections.
One of the most important stages of the work was the creation of the Budapest product line. The goal was to create a more mature, more restrained, yet still characteristically Tisza-world for those who grew up with the brand, but were now looking for a more sporty and elegant look. The collection also included new shoe models, clothing and bags.
From 2016, I continued the collaboration as an external designer, primarily with shoe design and graphic design tasks.
Developing an existing visual system
While keeping the basic idea of the original social media graphic, I reworked the composition into a more consistent system. By refining the proportions of the frame, the size and position of the logo, and the spacing, the branding became part of the graphic, while the product remained the main character of the communication.
Logo facelift
While preserving the original character, the refinement of letterforms, proportions, and connections resulted in a cleaner, more unified, and more usable logo.
Product and shoe concepts
The work for Tisza extended beyond graphic communication to product development. I worked on concepts for various shoe models and product variants, where the formal character, colors, use of materials, and coordination with the brand's existing visual world were all part of the design.
Budapest collection
The Budapest collection provided the opportunity to create an independent product line within the Tisza brand. The shoes, bags and clothing pieces were created in a visual system that connected to each other, while each product was given its own character.
The goal was to create a collection with a sportier, cleaner and slightly more elegant feel, which works uniformly across the different product types, while clearly belonging to the world of Tisza.
Featured collaborations
Over the years, I have created product and collection designs for several collaborations where the character of the Tisza had to be aligned with the visual world of another brand, artist or community. Shoe designs were created for Lidl, shoe and clothing elements for the Azahriah collaboration, and collection designs for projects related to the Hungarian Paralympic Team.
The goal of these projects was always to maintain the character of both sides of the collaboration, and for the end result to function as an independent product rather than a simple logo placement.
Visual applications and concepts
In addition to products, Tisza's visual world has also appeared in numerous other surfaces and concepts. Advertisements, promotional materials, business presentations, vehicle decorations and various product or collaboration designs have been created, adapted to different sizes, technologies and usage situations.
These include both implemented applications and concepts that ultimately did not go into production, but clearly demonstrate how the same brand character can be further thought out in different directions.
