Üröm – Közösen
Brand Identity & Place Branding
Creating a new visual identity for Üröm – Közösen, based on the character of the settlement, its local heritage, and the idea of community togetherness.
The project explores how Üröm's identity can be translated into a contemporary visual language through several different conceptual directions. The goal is to create a flexible identity system from typographic, symbolic and heritage-based approaches that works uniformly from the logo to various communication and social applications.
The three developed directions – the direct typographic wordmark, the KÜ monogram and the “Branch Mark – Heritage Reframed” – connect local identity and community presence in different ways. Each concept represents an independent character while providing an applicable basis for the organization’s various communication surfaces.
